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The Krvavec cultural heritage - preparation of tourist product and its management Comparing to the other areas of interest in the Slovenian archaeology medieval archaeology is underdeveloped. The archaeological site Na Bleku on Krvavec (1600 m height above sea level) is dated to Early Medieval and High Medieval Era (7th/8th - 13th/14th century AD). So far some remarkably well preserved building remains were discovered. The Medieval buildings in question were abandoned fully equiped and are therefore a prime example of the so-called "Pompeii phenomenon". The question of the purpose of dwelling in the high-Alps remains unanswered. The ability to answer this question is highly dependant on the paleoenvironmental researches. The archaeological site is situated at the edge of the ski-lanes of the nearby ski resort, the capacities of which are far from fully exploited in the summer time. Therefore, the situation calls for integrating cultural heritage in the programme of the ski resort. One such opportunity for direct integration of cultural heritage in the leisure time activities is an archaeological open air museum. The multitude of contents and their economic evaluation demand for a specific management, though. The latter has to be in sync with the land-rights and it has to incorporate public interest and it has to respect the cultural resources management standards as well. The specifics of the planned Krvavec ski resort open air museum demand for development of the unique model for managing this turistic product.
The proposed research therefore has several interconnected objectives. The first of which is to gather enough scientific data to enable the reconstruction of the Medieval highlander way of life and the purpose of it. This will be accomplished within three-year research combining seasonal campaigns - the season for archaeology is short on such an altitude - and laboratory work. The acomplishments of the first objective will give ground for work on the second objective that is preparation of turistic product, archaeological open air museum. The latter will present a turistic attraction with a strong message and high educational value. Therefore a new profile of the visitors will be drawn in and in the same time the existent visitors will be returning more often. Also the winter season will be given new attraction. Hence the time of visitors stay will be prolonged and the visitors will be willing to spend more money. All in all the profit will rise considerably. Since it will be the first such attraction on European ski resorts the Krvavec ski resort will gain yet additional comparative advantage regarding the competition.
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